Content Workflow
Create, review, and approve editorial content at scale
From draft to delivery, speed up content creation with clear structure, automated workflows, AI-powered tools, and real-time collaboration to keep things moving.
- Connect editorial content with your DAM assets
- Use customizable templates for speed and consistency
- Harness AI-powered tools with granular usage controls
Proudly supporting our 4000+ customers to grow and thrive
Unlock creativity and improve team collaboration
Take an interactive tour of Content Workflow or watch the video.
Write faster and smarter with AI
Transform and repurpose content with AI that drafts, edits, translates, and adapts tone - while giving you full control at every level of use.
Customizable workflows
Keep everyone in sync and on track with customizable workflows built and tailored to your team and project needs.
By implementing Content Workflow, we've established a more robust content review and approval process that ensures all product marketing materials meet internal standards and compliance requirements. The structured workflows and audit trails help us reduce errors, accelerate time-to-market, and maintain confidence in the accuracy and quality of our marketing content.
Scale production with templates
Empower teams with customizable templates to quickly create on-brand, compelling, high-quality content for any channel or format.
Real-time collaboration
Produce and review content faster with all your stakeholders. Work together in one space with in-line comments, embedded guidelines, and visibility on every change.
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What is GatherContent?
GatherContent was a dedicated content operations platform launched in 2012 to help organizations scale up, improve their content production, and deliver better quality content, faster. Optimized for enterprise content management workflows.
It was acquired by Bynder in 2022 and has since been renamed Content Workflow by Bynder. Content Workflow has seamlessly continued GatherContent's legacy by remaining heavily focused on workflows, real-time collaboration, and the facilitation of centralized content production.