# Hybrid Designer ?
The term digital design and web designer are becoming obsolete, the emerging role of the designer is to create connected experiences that transcend media. Shifts in teaching away from the terms digital and web will allow us to focus on pedagogy that focuses on creating compelling communication. Adam Procter's talk proposes that the Hybrid Designer has the potential to free us from assumptions related to media outputs and help us examine the real potential of digital platforms and their interface with other more traditional communication channels.